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Lê Minh Nhã , Phạm Lê Hồng Nhung

DOI: 10.54404/jts.2026.218v.06

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Khúc Đại Long , Nguyễn Đức Nhuận , Trần Hải Yến

DOI: 10.54404/jts.2026.218v.05

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Lê Ba Phong , Hoàng Đức Chiến , Vũ Thị Kim Anh

DOI: 10.54404/jts.2026.db4.08

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Đinh Thị Hòa , Nguyễn Lan Hương , Phạm Thu Vân , Hoàng Bảo Ngọc

DOI: 10.54404/jts.2026.db4.12

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Nguyễn Thị Huyền Trang

DOI: 10.54404/jts.2026.db4.13

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Trần Huy Cường

DOI: 10.54404/jts.2026.db4.16

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Nguyễn Thanh Hùng Trường Đại học Tài Chính - Marketing

DOI: 10.54404/jts.2026.217v.06

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Phạm Quang Dũng , Trịnh Thị Ngân Yến , Đào Ngọc Bảo Nhi , Nguyễn Trung Đức , Tạ Nguyễn Phương Minh , Nguyễn Hồng Quân

DOI: 10.54404/jts.2026.217v.08

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Phạm Thị Mỹ Dung , Nguyễn Thị Thu Hà , Phạm Ngọc Hà

DOI: 10.54404/jts.2026.217v.05

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Phạm Hùng Cường , Nguyễn Ngọc Bảo Long

DOI: 10.54404/jts.2026.217v.04

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Nguyễn Thị Thanh Nhàn , Lê Quý Hoàn

DOI: 10.54404/jts.2026.217v.03

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Lê Quân , Trương Thị Huệ

DOI: 10.54404/jts.2026.216v.07

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Nguyễn Nam Phong , Đặng Văn Mỹ , Nguyễn Thanh Hùng

DOI: 10.54404/jts.2026.216v.04

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Mediating Role of Trust in the Relationship Between “Three Disclosures” Information Transparency and University Choice Decisions: An Empirical Study in Hanoi

Bùi Hữu Đức , Bùi Khánh Linh

DOI: 10.54404/jts.2026.215v.08

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This study examines the impact of information transparency under the “Three Disclosures” mechanism on students’ university choice decisions in Vietnam, while investigating the mediating role of trust. Analyzing primary d... Read more

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The Impact of Gamification on Value Co-creation: The Mediating Role of Customer Experience and Brand Love

Trịnh Thị Hồng Minh , Cao Minh Trí , Bảo Trung

DOI: 10.54404/jts.2026.215v.07

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Gamification is widely regarded as a positive driver of consumer behavior; however, research on its effects on value co-creation remains limited. To address this gap, this study extends the Stimulus-Organism-Response (S-... Read more