Đỗ Thị Hoa Liên
, Nguyễn Văn Hiếu
DOI:
10.54404/jts.2026.215v.01
Abstract
This study investigates the effects of low-cost carriers (LCCs) on international tourism supply in ASEAN. Using panel data for seven ASEAN countries over the period 2010 to 2022 and employing multiple estimation approach...
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Hoàng Thanh Hiền
, Doãn Thị Tường Vy
, Ngô Công Minh
, Huỳnh Thị Diệu Linh
DOI:
10.54404/jts.2026.215v.02
Abstract
This study investigates the effects of low-cost carriers (LCCs) on international tourism supply in ASEAN. Using panel data for seven ASEAN countries over the period 2010 to 2022 and employing multiple estimation approach...
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Nguyễn Việt Dũng
, Nguyễn Thị Hân
, Đào Hương Giang
, Phan Thu Ngân
, Nguyễn Thị Hạnh
, Dương Xuân Cường
DOI:
10.54404/jts.2026.215v.09
Abstract
This study examines the impact of multisensory marketing on the intention to revisit informal learning and working spaces. Drawing on multisensory marketing theory, stimulus-organism-response theory, and place attachment...
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Bùi Hữu Đức
, Bùi Khánh Linh
DOI:
10.54404/jts.2026.215v.08
Abstract
This study examines the impact of information transparency under the “Three Disclosures” mechanism on students’ university choice decisions in Vietnam, while investigating the mediating role of trust. Analyzing primary d...
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Trịnh Thị Hồng Minh Trịnh
, Cao Minh Trí Cao
, Trung Bảo
DOI:
10.54404/jts.2026.215v.07
Abstract
Gamification is widely regarded as a positive driver of consumer behavior; however, research on its effects on value co-creation remains limited. To address this gap, this study extends the Stimulus-Organism-Response (S-...
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Trần Thị Thu Hương
, Trần Thành Đạt Trần
, Vũ Tiến Đạt Vũ
DOI:
10.54404/jts.2026.215v.06
Abstract
This study examines the impact of the traceability system in food supply chain for purchase intention of Vietnamese consumers based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Data...
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Nguyễn Hồ Phương Thảo Nguyễn
, Nguyễn Thị Nhật Phương Nguyễn
DOI:
10.54404/jts.2026.215v.05
Abstract
his study examines the impact of internal factors on the performance of listed real estate firms. The research uses a balanced panel dataset comprising 380 firm-year observations from 76 real estate companies listed on t...
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Phan Thu Trang
DOI:
10.54404/jts.2026.215v.04
Abstract
This study uses SEM to examine how digital training and leadership impact motivation and performance across 378 Vietnamese export enterprises. The novelty lies in clarifying motivation’s mediating role and addressing the...
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Công Minh Huỳnh
DOI:
10.54404/jts.2026.215v.03
Abstract
While governance is recognized as critical in reducing the shadow economy, the specific impacts of different governance dimensions at the subnational level remain underexplored. This study investigates how six dimensions...
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