Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
Abstract
PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
Abstract
PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This...
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Enhancing water conservation behavior: the role of knowledge, attitude and environmental concerns
Abstract
PurposeWater resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment of several Sustainable Development Goa...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
Abstract
PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interactio...
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Key Factors Affecting The Level Of Rural Households's Income Diversification In Vietnam
Abstract
The study examines the effects of different factors on rural households' income diversification via regres-sion analysis method, basing on the VHLSS data in the period of 2012-2016 published by The General Statistics Off...
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Application of the Copula-based Decomposition Method to Study the Income Inequality between Rural and Urban AreasinVietnam
Abstract
The paper uses the copula-based decomposition method to study the incomeinequality in rural-urban areas in Vietnam, using 2016 Vietnam Household Living Standard Survey data. Empirical results show that level of education...
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