Journal of Trade Science

Strategic scaling initiatives and client networking dynamics for small and medium-sized enterprises growth: a comprehensive case study analysis

Christodoulou, Ioannis , Utomo Putranto, Satrio , Haj Youssef, Moustafa , Simillidou, Aspasia , Chovancová, Jana

DOI: 10.1108/jts-03-2024-0012

Abstract
PurposeThe research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using ABCD, an Indonesian telecom tower provider, as a case study. Key findings underscore the importance of st... Read more

Editorial: Issue 1 (Volume 13)

Son Dinh, Van , Nguyen, Ninh

DOI: 10.1108/jts-03-2025-055

The effects of export-facilitating quality infrastructure on Africa’s exports

Kareem, Olayinka Idowu

DOI: 10.1108/jts-04-2024-0024

Abstract
PurposeThe continuous export challenges due to the inadequate quality infrastructure have brought to the fore the importance of export facilitation-quality infrastructure. Different infrastructure investments have been i... Read more

Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty

Phan, Dinh Anh , Vo, Thi Le Hoa

DOI: 10.1108/jts-07-2024-0041

Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale... Read more

Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category

Le, Bao Ngoc , Nguyen, Hoang Viet , Nguyen, Dung Minh

DOI: 10.1108/jts-08-2024-0054

Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e... Read more