The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Abstract
PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
Abstract
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Study motivations of Bhutanese students in hospitality and tourism courses
Abstract
PurposeThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations f...
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Editorial: Integrating SDGs into business and trade research: progress, challenges and the contributions of the Journal of Trade Science
A study on student satisfaction in tourism industry-specific training programs
Abstract
This study aims to build a model, scale, and evaluate the impacting factors on student satisfaction in tourism industry-specific training programs at several universities. A data set was collected from 368 students from...
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