From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
Abstract
PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This...
Read more
Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
Abstract
PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
Read more
The effects of export-facilitating quality infrastructure on Africa’s exports
Abstract
PurposeThe continuous export challenges due to the inadequate quality infrastructure have brought to the fore the importance of export facilitation-quality infrastructure. Different infrastructure investments have been i...
Read more
The impact of the US-China trade war on Vietnamese exports to the US: a quantitative study using DiD approach
Abstract
Purpose The study attempts to examine the impact of the US-China trade war on Vietnamese exports to the United States, which has consistently served as a key market for Vietnamese goods and services in recent decades. Th...
Read more
Impact of China and the USA's economy on Vietnam's economy during the Covid-19 pandemic - An empirical analysis from the stock markets
Abstract
The USA and China have been the leading trade and investment partners of Vietnam for a long time. Since the end of 2019, the Covid-19 pandemic, which originated from Wuhan - China, has spread on a large scale, had an imp...
Read more