Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
Abstract
PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Explaining training and adjustment diversity in multinational enterprises: literal and figurative interpretations
Abstract
PurposeThis study emphasises the importance of both literal and figurative interpretations in explaining training and adjustment (cross-cultural) diversity in a multinational enterprise (MNE) context.Design/methodology/a...
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ESG media signals and earnings risk: evidence from Vietnamese listed firms
Abstract
PurposeThis paper examines whether ESG-related media signals affect the volatility of corporate earnings among Vietnamese listed firms. It focuses on the second moment of financial performance, earnings stability rather...
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From photos to feedback: application of Photovoice on hotel guest experience research
Abstract
PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Employment brand equity and corporate’s job growth and reputation
Abstract
PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c...
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Intention to Apply For a Job of Economics Students in Ho Chi Minh City in the Context of Covid-19 Pandemic
Abstract
In the context of covid-19 pandemic, effective recruitment of prospective employees from campuses can assist businesses in recovering and even winning on the market. However, this process requires an updated and concrete...
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