Abstract
In the context of covid-19 pandemic, effective recruitment of prospective employees from campuses can assist businesses in recovering and even winning on the market. However, this process requires an updated and concrete understanding of the young talents. In this paper, the authors explore which factors affect the intention to apply for a job of economics students in Ho Chi Minh City in consideration of the pandemic’s impacts. A significant part of the proposed model was based on clues retrieved from prior studies on organizational attractiveness. Based on the analysis of data collected from 206 economics-majored undergraduates from tertiary institutions based in Ho Chi Minh City, the authors find that the diversity inherent in the job and work practices at a company strongly influences the applying intent. Economic dimension, together with opportunities to learn and advance, is the next important predictors of intention to apply. The students’ intentions of applyingare also affected by their perceptions of the social values and company’s reputation.
