Abstract
The purpose of this study is to determine the relationship between personal leadership qualities and firm performance at Quang Ngai MBBank Branch. The study used primary data that was collected using semi structured questionnaires. The collected questionnaires were inspected for completeness and coded in Statistical Package for Social Sciences (Version 22) for analysis. The research findings revealed that qualities as Idealized Influence, Intellectual Stimulation and Individualized Consideration have a positive relationship with firm performance. Research recommends that leaders adjust leadership styles and apply novelty to benefit firm performance. Above all, the essence of leadership is based on the values of the leader.