No translate

DOI 10.54404/jts.2026.217v.04
Keywords: No translate

Abstract

No translate

Chia sẻ bài viết

Facebook X LinkedIn Email

References

1.
An, N. T. T. , Thanh, L. T. M. , Hieu, N. T. , Giang, L. T., Thinh, N. G., & Duong, T. N. (2022). The impact of sns advertisements on online purchase intention of generation z: An empirical study of tiktok in vietnam. The Journal of Asian Finance, Economics and Business, 9(5), 497-506.
2.
An, G. K., & Ngo, T. T. A. (2025). AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness. Journal of Open Innovation: Technology, Market, and Complexity, 11(3), 100580.
3.
Arora, S., Critchley, G., Dekmak, A.S., Miesenböck, G., Kempf, A., & Ligoxygakis, P. (2025). Loss of the NF-κB negative regulator Pirk in Drosophila links brain and gut immunity to neurodegeneration. Brain Commun, 7(2), 144-160.
4.
Baek, T. H., & Morimoto, M. (2012). Stay away from me. Journal of Advertising, 41(1), 59-76.
5.
Berlyne, D. E. (1971). Aesthetics and psychobiology. Appleton-Century-Crofts.
6.
Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409.
7.
Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
8.
Cao, N., Isa, N. M., & Perumal, S. (2024). Effects of prior negative experience and personality traits on WeChat and TikTok ad avoidance among Chinese Gen Y and Gen Z. Journal of Theoretical and Applied Electronic Commerce Research, 19(1), 95-115.
9.
Casaca, J. & Miguel, L. P. (2024). The Influence of Personalization on Consumer Satisfaction: Trends and Challenges. In book: Data-Driven Marketing for Strategic Success, 256-292.
10.
Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision support systems, 54(1), 461-470.
11.
Cialdini, R. B. (2009). Influence: Science and practice. Boston: Pearson education. 4, 51-96.
12.
Dessart, L., Veloutsou, C. & Morgan-Thomas, A. (2016). Capturing consumer engagement: duality, dimensionality and measurement. Journal of Marketing Management, 32 (5-6), 1-28.
13.
De Veirman, M., Hudders, L., & Nelson, M. R. (2019). What is influencer marketing and how does it target children? A review and direction for future research. Frontiers in psychology, 10, 498106.
14.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
15.
Dodds, W. B., Monroe, K. & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28(3), 149-165.
16.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer behavior. Dryden Press.
17.
Đặng Thị Thu Trang, Trần Hoàng Bảo Lâm (2025). Khám phá mối quan hệ giữa mua sắm ngẫu hứng, cảm nhận hạnh phúc, niềm tin và ý định mua lại của người tiêu dùng trong thương mại trên nền tảng xã hội: trường hợp người tiêu dùng gen Z tại Việt Nam. Tạp chí khoa học thương mại, 198, 98-116.
18.
Fromm, J., & Read, A. (2018). Marketing to Gen Z: The Rules for Reaching This Vast and Very Different - Generation of Influencers. New York: AMACOM, American Management Association.
19.
Haugtvedt, C. P., & Petty, R. E. (1989). Need for cognition and attitude persistence. Advances in consumer research, 16, 33-36.
20.
Heckler, S. E., & Childers, T. L. (1992). The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency? Journal of Consumer Research, 18(4), 475-492.
21.
Hollebeek, L. D. & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45, 27-41.
22.
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15, 635–650.
23.
Kotler, P., & Keller, K. L. (2016). Marketing management 15th global edition (Global). Harlow: Pearson Education Limited.
24.
Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of advertising, 31(3), 43-57.
25.
Liu, Y., & Shrum, L. J. (2003). What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of advertising, 31(4), 53-64.
26.
Long, H. C., Uyen, N. H. D., Phuong, D. T. L., Phuong, N. H., Ngan, N. H. T., & Tam, L. T. T. (2022). The impact of TikTok advertising on young people’s online shopping behavior during the covid-19 pandemic. International Journal of Smart Business and Technology, 10(1), 145-162.
27.
Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of interactive advertising, 19(1), 58-73.
28.
McQuarrie, E. F. & Mick, D. G. (1996). Figures of Rhetoric in Advertising Language. Journal of Consumer Research, 22(4), 424-438.
29.
Mercanti-Guérin, M. (2008). Consumers' perception of the creativity of advertisements: development of a valid measurement scale. Recherche et Applications en Marketing, 23(4), 97-118.
30.
Nguyễn Văn Nên, Nguyễn Thị Ngọc Linh, Lê Phạm Minh Thùy, Vũ Thị Thùy Linh, Hồ Thị Thảo Quyên, Phạm Ngọc Đạt (2022). Đánh giá tác động của quảng cáo cá nhân hóa đến ý định mua sắm của giới trẻ trên địa bàn Thành phố Hồ Chí Minh. Tạp chí khoa học thương mại, 158, 63-75.
31.
Nguyễn Viết Bằng, Nguyễn Thị Hoàng Yến (2023). Tích hợp lý thuyết U&G và lý thuyết hành vi hoạch định để đánh giá tác động của quảng cáo Facebook đối với Ý định mua hàng. Tạp chí khoa học thương mại, 173, 65-84.
32.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.
33.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135-146.
34.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Advances in experimental social psychology, 9(19), 123-205).
35.
Petty, R. E., Cacioppo, J. T., & Kasmer, J. A. (1988). The role of affect in the elaboration likelihood model of persuasion. Communication, social cognition and affect, 15, 117-146.
36.
Phạm Hùng Cường, Lâm Nguyễn Như Nguyện, Trần Thái Khang (2025). Tác động của marketing người có tầm ảnh hưởng đến ý định mua hàng của người theo dõi: Nghiên cứu thực nghiệm tại Thành phố Hồ Chí Minh. Tạp chí khoa học thương mại, 199, 43-60.
37.
Phạm Hùng Cường, Nguyễn Xuân Minh, Tạ Thị Hương (2025). Tác động của thông tin đánh giá trực tuyến đến quyết định mua hàng tiêu dùng nhanh trên các sàn thương mại điện tử của Gen Z tại Thành phố Hồ Chí Minh. Tạp chí khoa học thương mại, 205, 47-64.
38.
Priporas, C. V., Stylos, N., Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374-381.
39.
Punj, G. N., & Staelin, R. (1983). A model of consumer information search behavior for new automobiles. Journal of Consumer Research, 9(4), 366-380.
40.
Sang, L. T. (2025). A research model on the influence of TikTok influencers on Gen Z’s purchasing behavior in Ho Chi Minh City through affiliate marketing. Global Academic Journal of Economics and Business, 7(3), 63-70.
41.
Schumann, K., David, V. & Weinrebe, R. W. (2011). Acoustic mapping of theiIlulissat ice ford mouth, west greenland. Journal of Quaternary Science, 40, 78-88.
42.
Schwieger, D. & Ladwig, C. (2018). Reaching and Retaining the Next Generation: Adapting to the Expectations of Gen Z in the Classroom. Information Systems Education Journal, 16, 45-54.
43.
Spence, M. (1978). Job market signaling. In Uncertainty in economics, 281-306. Academic Press.
44.
Spears, N., & Singh, S. N. (2004). Measuring Attitude Toward the Brand and Purchase Intentions. Journal of Current Issues and Research in Advertising, 26(2), 53-66.
45.
Tuan, P. V., Chan, L. A., Huy, D. T. N., Anh, N. Q., Trang, N. Q., Giang, P. C. & Uyen, N. P. (2023). Effects of advertising value and attitude on the purchase intention through short-form video advertising on social media: Empirical research on Gen Z in Vietnam. Middle East Journal of Applied Science & Technology, 6(1), 42-59.
46.
Tucker, C. E. (2014). Social networks, personalized advertising, and privacy controls. Journal of marketing research, 51(5), 546-562.
47.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships beyond Purchase. Journal of Marketing Theory and Practice, 20, 122-146.
48.
Vrtana, D. & Krizanova, A. (2023).The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship. Sustainability, 15(18), 13337.
49.
Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
50.
Xiao, Y., Becerik-Gerber, B., Lucas, G. & Roll, S. C. (2021). Impacts of Working From Home During COVID-19 Pandemic on Physical and Mental Well-Being of Office Workstation Users. Journal of occupational and environmental medicine, 63(3), 181-190.

Related

Other articles in this issue

TẠP CHÍ SỐ 217

View Issue