Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
Abstract
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Abstract
PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Employment brand equity and corporate’s job growth and reputation
Abstract
PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c...
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Evaluating Customer Satisfaction with E-com-merce Websites of Enterprises - A study at TNG Thai Nguyen Investment and Trading Joint Stock Company
Abstract
The paper focuses on a number of factors, affecting customer satisfaction on e-commerce websites of manufacturing and trading enterprises through studying factors such as the appearance of the website, the content of the...
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