The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Abstract
PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Behavioral Intention Towards Online Food Purchasing After the Social Distancing Period of Covid-19 in Danang City, Vietnam
Abstract
Social distancing due to Covid-19 exposes consumers to abnormal situations and forces them to passively change their buying behaviors, leading to partly shifting to online shopping channel choices. This study was conduct...
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Factors Affecting the Service Quality of Lazada in Vietnam
Abstract
In the context of long social distancing during months of the pandemic Covid-19, new trends in commerce and unprecedented consuming behaviors were created. One of them is the exponential growth of e-commerce all over the...
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