The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Abstract
PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
Read more
Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
Read more
From photos to feedback: application of Photovoice on hotel guest experience research
Abstract
PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
Read more
Study the Impact of Customer Experience to Loyalty at Hotels in Vietnam
Abstract
Today, customer experience (CX) is an important topic that many researchers and business managers are interested in.CX plays a role in determining post-consumer behavior through customer satisfaction with products and se...
Read more
The Factors Affecting the Satisfaction of Non-life Insurance Participants in Vietnam
Abstract
Insurance in general and non-life insurance in particular play an important role in the economy when they mobilize a large amount of capital to finance production and business, beside profound humanistic meanings in shar...
Read more