Open Access
Article
Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Open Access
Article
Customer intention to adopt QR code for payment: empirical research in HCM city, Vietnam
Abstract
The goal of this paper is to identify the key factors that directly and indirectly influence customers' willingness to accept QR code payments. The proposed model was a hybrid of the TAM and UTAUT models. We surveyed cit...
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