Employment brand equity and corporate’s job growth and reputation

Bui, Hong T.M. , Irmayanti, Aryani

DOI: 10.1108/jts-02-2024-0008

Abstract
PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c... Read more

Factors Affecting Employer branding of Small and Medium Enterprises in Hanoi

Lan , M. T. and Anh , D.V.P.

Abstract
The study aims to identify and evaluate the influence of factors affecting employer branding of small and medium enterprises in Hanoi. The data was collected from 321 workers recruited in the last 5 years (coming from 95... Read more