The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Platform financing and CSR performance in an E-commerce marketplace
Abstract
PurposeThis paper investigates whether and how the financial services offered by an e-commerce platform can help budget-constrained small- and medium-sized suppliers improve their corporate social responsibility (CSR) pe...
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Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
Abstract
PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Filling the SME credit gap: a systematic review of blockchain-based SME finance literature
Abstract
PurposeThe review examines the existing literature on blockchain-based small and medium enterprise (SME) finance and highlights its trend, themes, opportunities and challenges. Based on these factors, the authors create...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Abstract
PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
Abstract
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cogniti...
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Factors Affecting the Service Quality of Lazada in Vietnam
Abstract
In the context of long social distancing during months of the pandemic Covid-19, new trends in commerce and unprecedented consuming behaviors were created. One of them is the exponential growth of e-commerce all over the...
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Research on the Relationship Between Attitude and Intention for the Development Sharing Economy Model of E-Tourism Enterprises in Vietnam
Abstract
The study aims to explore the relationship between the attitude and the intention to develop the sharing economy model of enterprises in the field of online travel services in Vietnam. Based on using the method of interv...
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Evaluating Customer Satisfaction with E-com-merce Websites of Enterprises - A study at TNG Thai Nguyen Investment and Trading Joint Stock Company
Abstract
The paper focuses on a number of factors, affecting customer satisfaction on e-commerce websites of manufacturing and trading enterprises through studying factors such as the appearance of the website, the content of the...
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Analysis of Entrepreneurial CompanyCulture - A case Study of the e-commerce Company
Abstract
Corporate culture plays an important role in the success of businesses, especially with entrepreneurial companies. Withresults of case study analysis, thispaper partly clarifies basic characteristics of corporate culture...
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