The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective
Abstract
PurposeThis study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the s...
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Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale...
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The effects of export-facilitating quality infrastructure on Africa’s exports
Abstract
PurposeThe continuous export challenges due to the inadequate quality infrastructure have brought to the fore the importance of export facilitation-quality infrastructure. Different infrastructure investments have been i...
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Strategic scaling initiatives and client networking dynamics for small and medium-sized enterprises growth: a comprehensive case study analysis
Abstract
PurposeThe research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using ABCD, an Indonesian telecom tower provider, as a case study. Key findings underscore the importance of st...
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Factors Affecting the Service Quality of Lazada in Vietnam
Abstract
In the context of long social distancing during months of the pandemic Covid-19, new trends in commerce and unprecedented consuming behaviors were created. One of them is the exponential growth of e-commerce all over the...
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Factors Affecting the Application of Responsibility Accounting: A Case Study in Automobile Manufacturing Enterprises in Vietnam
Abstract
This study aims to determine and assess the influence of factors on the application of responsibility accounting (RA) in automobile manufacturing enterprises in Vietnam. The findings show that the application of RA is in...
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Improvement of Competitiveness to Attract FDI to Vietnam in the Context of Industrial Revolution 4.0
Abstract
In the past 30 years (1988 - 2018), the foreign direct investment has contributed positively to the development of Vietnam because FDI attraction is considered one of the policy priorities in this period. However, the In...
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