Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
Abstract
PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale...
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Understanding the power of social media influencers in promoting organic food consumption
Abstract
PurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especial...
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Enhancing water conservation behavior: the role of knowledge, attitude and environmental concerns
Abstract
PurposeWater resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment of several Sustainable Development Goa...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
Abstract
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cogniti...
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