Open Access
Article
Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Open Access
Article
Understanding Domestic Tourist Behaviors for Eco-Tourism Sustainable Development
Abstract
With the development of information technology and the internet, the article focuses on studying the impact of social networks and Chatbot e-services on customer behaviors. Specifically, customers are willing to pay for...
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