Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale...
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Philosophy of science and research paradigm for business research in the transformative age of automation, digitalization, hyperconnectivity, obligations, globalization and sustainability
Abstract
PurposeThis article aims to explain the role of philosophical anchors and research paradigms in business research, and how they can be extrapolated in the transformative era of automation, digitalization, hyperconnectivi...
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Why we buy, how we feel: applying phenomenology to consumer research
Abstract
PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar...
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How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
Abstract
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cogniti...
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Activating Radical Innovation in Small and Medium Enterprises
Abstract
The COVID-19 pandemic made organizations around the globe aware of the urgent need for Digitalization and Digital Transformation. Small and medium enterprises (SMEs) are no exception. Business Model Innovation (BMI) migh...
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