Search results for "Social information processing"

Search results for "Social information processing" | Journal of Trade Science

Keyword: Social information processing

Open Access Article

Effects of SNSs use and social intelligence on users’ subjective well-being

Dang-Van, Thac , Wong, Wong Ming , Vu, Thinh Truong

DOI: 10.1108/jts-12-2024-0070

Abstract
PurposeGiven the widespread use of social networking sites (SNSs) in modern society, both academic researchers and practitioners have focused on exploring the impact of SNSs usage on users’ psychological and behavioral o... Read more

Open Access Article

Promoting university brand through student co-creation behaviors: the role of online brand posts

Vo, Thanh-Thu , Le, Quynh Hoa , Duong, Linh N.K.

DOI: 10.1108/jts-11-2023-0026

Abstract
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur... Read more