Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Abstract
PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
Abstract
PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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The Factors Affecting the Satisfaction of Non-life Insurance Participants in Vietnam
Abstract
Insurance in general and non-life insurance in particular play an important role in the economy when they mobilize a large amount of capital to finance production and business, beside profound humanistic meanings in shar...
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