Open Access
Article
Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective
Abstract
PurposeThis study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the s...
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Open Access
Article
Career orientation of family members in family businesses: a choice or an obligation?
Abstract
PurposeThis study investigates whether family members choose to join the family business out of personal interest or perceived obligation, drawing on the theory of planned behavior (TPB) and socioemotional wealth (SEW) t...
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