Open Access
Article
The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi
Abstract
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes...
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Open Access
Article
The Influence of Channel Integration Quality on Customer Engagement in Multi-channel Retail in Vietnam
Abstract
Along with the dramatic growth of the technology at stores, multi-channel services have turned to omni-channel ones. Integrating effectively sales channels assists retailers to not only increase sales and optimise costs...
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