A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
Abstract
PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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Employment brand equity and corporate’s job growth and reputation
Abstract
PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c...
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The Influence of Channel Integration Quality on Customer Engagement in Multi-channel Retail in Vietnam
Abstract
Along with the dramatic growth of the technology at stores, multi-channel services have turned to omni-channel ones. Integrating effectively sales channels assists retailers to not only increase sales and optimise costs...
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