The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
Abstract
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit
Abstract
PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Understanding the power of social media influencers in promoting organic food consumption
Abstract
PurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especial...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Abstract
PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Enhancing water conservation behavior: the role of knowledge, attitude and environmental concerns
Abstract
PurposeWater resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment of several Sustainable Development Goa...
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How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
Abstract
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cogniti...
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Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
Abstract
PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interactio...
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The Influence of Channel Integration Quality on Customer Engagement in Multi-channel Retail in Vietnam
Abstract
Along with the dramatic growth of the technology at stores, multi-channel services have turned to omni-channel ones. Integrating effectively sales channels assists retailers to not only increase sales and optimise costs...
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