The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image

Nguyen, Hoang Viet , Vu, Tuan Duong , Saleem, Muhammad , Yaseen, Asif

DOI: 10.1108/jts-12-2023-0032

Abstract
PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin... Read more