Search results for "Perceived saturation" | Journal of Trade Science

Keyword: Perceived saturation

Open Access Article

From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers

Luong, Thai-Ha , Nguyen, Hoang-Khoi , Cho, James , Koziel, Agnieszka M. , Doi, Bao-Trang Nguyen , Bui, Huu-Phuoc

DOI: 10.1108/jts-07-2025-0037

Abstract
PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This... Read more