Search results for "PLS-SEM" | Journal of Trade Science

Keyword: PLS-SEM

Open Access Article

Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)

Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo... Read more

Open Access Article

From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers

Abstract
PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This... Read more