Open Access
Article
Expanding the qualitative repertoire in organizational research: a framework for hybrid reflexive narrative inquiry
Abstract
PurposeThis paper introduces Hybrid Reflexive Narrative Inquiry (HRNI), a novel methodological framework designed to address the complex interplay of organizational research's temporal, contextual, and reflexive dimensio...
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Open Access
Article
Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Abstract
PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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