Search results for "Multichannel Integration Capability"

Search results for "Multichannel Integration Capability" | Journal of Trade Science

Keyword: Multichannel Integration Capability

Open Access Article

The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi

Nguyen Phuong Linh and Nguyen Duc Nhuan

DOI: 10.54404/jts.2022.10.03.02

Abstract
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes... Read more