Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Study motivations of Bhutanese students in hospitality and tourism courses
Abstract
PurposeThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations f...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
Abstract
PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Why we buy, how we feel: applying phenomenology to consumer research
Abstract
PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar...
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Expanding the qualitative repertoire in organizational research: a framework for hybrid reflexive narrative inquiry
Abstract
PurposeThis paper introduces Hybrid Reflexive Narrative Inquiry (HRNI), a novel methodological framework designed to address the complex interplay of organizational research's temporal, contextual, and reflexive dimensio...
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From photos to feedback: application of Photovoice on hotel guest experience research
Abstract
PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
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