Open Access
Article
A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
Abstract
PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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Open Access
Article
Understanding the power of social media influencers in promoting organic food consumption
Abstract
PurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especial...
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