Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)

Zaheer, Muhammad Asif , Anwar, Tanveer Muhammad , Iantovics, Laszlo Barna , Manzoor, Maryam , Raza, Muhammad Ali , Khan, Zoia

DOI: 10.1108/jts-12-2023-0037

Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo... Read more