Why we buy, how we feel: applying phenomenology to consumer research

Islam, Mohammad Shahidul

DOI: 10.1108/jts-06-2025-0029

Abstract
PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar... Read more

Study the Impact of Customer Experience to Loyalty at Hotels in Vietnam

Trang , B.T.Q.

Abstract
Today, customer experience (CX) is an important topic that many researchers and business managers are interested in.CX plays a role in determining post-consumer behavior through customer satisfaction with products and se... Read more

Constructing an Innovation Business Model: Marketing 6.0

Chen, T. F.

Abstract
The study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensions in the marketing 6... Read more