Editorial: Advancing research on digital technology in business
The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Abstract
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
Abstract
PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Abstract
PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
Abstract
PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this...
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Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit
Abstract
PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Abstract
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Strategic scaling initiatives and client networking dynamics for small and medium-sized enterprises growth: a comprehensive case study analysis
Abstract
PurposeThe research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using ABCD, an Indonesian telecom tower provider, as a case study. Key findings underscore the importance of st...
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The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi
Abstract
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes...
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The Factors Affect on the Satisfaction of Customers Using Mobile Banking: An Empirical Study in Vietnam
Abstract
This study aims to examine the factors affect on the customer’s satisfaction in using mobile banking in Vietnam. A survey of 358 individual customers in age of 18-40 years was conducted. Collected data were processed by...
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Study the Impact of Customer Experience to Loyalty at Hotels in Vietnam
Abstract
Today, customer experience (CX) is an important topic that many researchers and business managers are interested in.CX plays a role in determining post-consumer behavior through customer satisfaction with products and se...
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Evaluating Customer Satisfaction with E-com-merce Websites of Enterprises - A study at TNG Thai Nguyen Investment and Trading Joint Stock Company
Abstract
The paper focuses on a number of factors, affecting customer satisfaction on e-commerce websites of manufacturing and trading enterprises through studying factors such as the appearance of the website, the content of the...
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A Study on Relationship Between Customer Satisfaction and Dimensions of E-banking Service Quality of Commercial Banks in Vietnam
Abstract
With the rapid development of information technology (IT) applications in banking sector, most commer- cial banks in the world and in Vietnam have made great advancement in providing and developing ebanking services. Thi...
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A Study on Learners' Satisfaction with English Training Quality in Language Link Vietnam
Abstract
Customer satisfaction with service quality and value has long been a topic of concerns by many scholars and enterprises. This research aims to examine the impacts of different components of service quality on demand sati...
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