Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam

Ho, Nhat Bach , Vo, Dut Van , Rowley, Chris

DOI: 10.1108/jts-02-2024-0010

Abstract
PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou... Read more