Editorial: Advancing research on digital technology in business

Nguyen, Ninh

DOI: 10.1108/jts-12-2025-075

Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty

Phan, Dinh Anh , Vo, Thi Le Hoa

DOI: 10.1108/jts-07-2024-0041

Abstract
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale... Read more

Editorial: Integrating SDGs into business and trade research: progress, challenges and the contributions of the Journal of Trade Science

Nguyen, Ninh

DOI: 10.1108/jts-06-2026-077

Digital technologies in the circular economy: a bibliometric analysis

Le-Dinh, Thang , Le, Tran Duc , Labelle, François

DOI: 10.1108/jts-04-2025-0016

Abstract
PurposeThis study maps the scholarly landscape of digital technologies (DT) in the circular economy (CE) using bibliometric methods to identify key trends, contributors and thematic developments.Design/methodology/approa... Read more