Strategic scaling initiatives and client networking dynamics for small and medium-sized enterprises growth: a comprehensive case study analysis

Christodoulou, Ioannis , Utomo Putranto, Satrio , Haj Youssef, Moustafa , Simillidou, Aspasia , Chovancová, Jana

DOI: 10.1108/jts-03-2024-0012

Abstract
PurposeThe research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using ABCD, an Indonesian telecom tower provider, as a case study. Key findings underscore the importance of st... Read more

The Application of IDIC Model in Customer Relationship Management at Tourism Accommodation Establishments of 3 Stars or Higher in Vietnam

Thai, N. V. , Trang. B. T. Q.

Abstract
CRM is a term that has become familiar to many businesses, the application of CRM canhelp businesses develop their relationships with customers; then with the information obtained about the customers, they can offer the... Read more