Editorial: Advancing research on digital technology in business
Publication performance and trends in psychological capital research: a bibliometric analysis
Abstract
PurposeThis research aims to provide a comprehensive understanding of the evolution and trends in psychological capital (PsyCap) research and related issues.Design/methodology/approachThis research uses bibliometric anal...
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Trends of big data applicationsin attracting and retainingtalents in Vietnam enterprises
Abstract
The world is embarking on the fourth Industrial Revolution, a new production revolution associated with unprecedented breakthrough in technology related to Internet connection, artificial intelligence, robots, big data,...
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Constructing an Innovation Business Model: Marketing 6.0
Abstract
The study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensions in the marketing 6...
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