Journal of Trade Science

Open Access Article

The Effect of Accounting Information Quality onThe Decision – Making Process of Vietnamese Enterprises

Trang , N. Q.

Abstract
The purpose of this study is to determine the influence of accounting information quality on the decision - making process of Vietnamese manufacturing enterprises. The sample was collected from a survey of senior executi... Read more

Open Access Article

Factors Affecting Employer branding of Small and Medium Enterprises in Hanoi

Lan , M. T. and Anh , D.V.P.

Abstract
The study aims to identify and evaluate the influence of factors affecting employer branding of small and medium enterprises in Hanoi. The data was collected from 321 workers recruited in the last 5 years (coming from 95... Read more

Open Access Article

The impacts of Foreign Direct Investment for economic growth in Thai Nguyen Province

Dat , P. M and Hang , N. T. and Huan , N. V.

Abstract
Foreign Direct Investment (FDI) is an important capital, having an influence on economic development and index, promoting socio economic, especially some Third World countries namely Vietnam. The research would provide t... Read more

Open Access Article

Factors Affecting the Derivatives Investment Intention of Individual Investor: a Case Study in Vietnam

Dzung , P.T.T.

Abstract
In this research, PLS-SEM method was applied to assess the relationship between the original determinants of Theory of Planned Behavior including Attitude, Social Norms, Perceived Behavioral Control together with expande... Read more

Open Access Article

The Influence of Channel Integration Quality on Customer Engagement in Multi-channel Retail in Vietnam

Trang , D. T. T. and Hanh , T. T. T

Abstract
Along with the dramatic growth of the technology at stores, multi-channel services have turned to omni-channel ones. Integrating effectively sales channels assists retailers to not only increase sales and optimise costs... Read more

Open Access Article

Finding Vietnam’s opportunities and challenges through patent analysis

Ta-Lun Sung and Kai-Tang Fan

Abstract
This paper discussed Vietnam’s opportunities and challenges through patent analysis. Information of granted and applied patents could overview the trends of the technology development. The number of patent applications a... Read more