The use of technology in facing the COVID-19 negative consequences and the associated opportunity for digital entrepreneurship in KSA

Manuscript code article-28290
DOI 10.1108/jts-06-2023-0002
Keywords: Entrepreneurship Ecosystem Saudi Arabia Technology Solutions Digital Digitalisation Business Economy Pandemic COVID-19

Abstract

PurposeThis article introduces the key findings from investigating technology's role in mitigating the business slowdown enforced by the COVID-19 pandemic and the associated increased reliance on technological means among Saudi firms and citizens to facilitate business operations and other daily life routines, and the impact of this increase in technology adoption on the Saudi digital ecosystem and creating an inviting environment to digital entrepreneurship.Design/methodology/approachA qualitative interview methodology is undertaken to understand Saudi managers’ perceptions about the COVID-19 pandemic and digital entrepreneurship.FindingsA significant finding is that now than ever before, the Saudi market is ready to accommodate more digital entrepreneurial ventures and digitalisation support services. Due to the pandemic's negative implications on the Saudi economy and the business slowdown associated with social distancing measures, a substantial increase in digital orientation and a need for technological solutions were noticed among Saudi firms. This means more attention needs to be placed on how Saudi firms can capitalise on the knowledge economy and digital revolution.Originality/valueSaudi citizens have become more reliant on technology to manage daily activities and shop for their needs, creating opportunities for digital entrepreneurship to serve and fulfil firms' and people's increased demand for technology solutions.

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Alanzi, Sami La Trobe University, Melbourne, Australia Ratten, Vanessa La Trobe University, Melbourne, Australia

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Published December 12, 2023
Ngày nộp bài December 12, 2023
Ngày chỉnh sửa August 9, 2026
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DOI: 10.1108/jts-06-2023-0002

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