Abstract
The article evaluates the influence of corporate social responsibility awareness (CSR) on employee engagement and retention. Adopting the exploratory factor regression method through four CSR factors, with the data collected from 228 employees in small and medium-sized enterprises (SMEs), the study shows that there are two components of CSR affecting employee engagement and retention, namely responsibility towards the government and responsibility towards customers; in which, that towards the government has a stronger impact. The research results can serve as a useful basis for SMEs to refer to and develop CSR strategies to improve loyalty, employee engagement and retention with the organization, thereby helping enterprises steadily hold human resources, maintaining sustainable business performance.
