Search results for "purchase intention" | Journal of Trade Science

Open Access Article

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Trần Quang Huy , Trần Anh Tuấn Kiệt

DOI: 10.54404/jts.2026.216v.02

Abstract
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Open Access Article

Exploring the Factors of Traceability System in Food Supply Chain Impact on Consumers’ Purchase Intentions in Vietnam

Trần Thị Thu Hương , Trần Thành Đạt Trần , Vũ Tiến Đạt Vũ

DOI: 10.54404/jts.2026.215v.06

Abstract
This study examines the impact of the traceability system in food supply chain for purchase intention of Vietnamese consumers based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Data... Read more

Keyword: purchase intention

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Exploring the Factors of Traceability System in Food Supply Chain Impact on Consumers’ Purchase Intentions in Vietnam