Direct and Indirect Effects of Low-Cost Carriers on International Tourism Supply: Evidence from ASEAN Countries
Abstract
This study investigates the effects of low-cost carriers (LCCs) on international tourism supply in ASEAN. Using panel data for seven ASEAN countries over the period 2010 to 2022 and employing multiple estimation approach...
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The Impact of Sensory Marketing on the Revisit Intention to Informal Learning and Working Spaces of Generation Z Customers In Vietnam: The Roles of Perceived Enjoyment, Perceived Authenticity, and Place Attachment
Abstract
This study examines the impact of multisensory marketing on the intention to revisit informal learning and working spaces. Drawing on multisensory marketing theory, stimulus-organism-response theory, and place attachment...
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Mediating Role of Trust in the Relationship Between “Three Disclosures” Information Transparency and University Choice Decisions: An Empirical Study in Hanoi
Abstract
This study examines the impact of information transparency under the “Three Disclosures” mechanism on students’ university choice decisions in Vietnam, while investigating the mediating role of trust. Analyzing primary d...
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The Impact of Gamification on Value Co-creation: The Mediating Role of Customer Experience and Brand Love
Abstract
Gamification is widely regarded as a positive driver of consumer behavior; however, research on its effects on value co-creation remains limited. To address this gap, this study extends the Stimulus-Organism-Response (S-...
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Exploring the Factors of Traceability System in Food Supply Chain Impact on Consumers’ Purchase Intentions in Vietnam
Abstract
This study examines the impact of the traceability system in food supply chain for purchase intention of Vietnamese consumers based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Data...
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