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Phạm Thị Hiếu , hieu@bachthuankhang.com

DOI: 10.54404/jts.2026.218v.08

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Phạm Ngọc Quang

DOI: 10.54404/jts.2026.218v.04

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Nguyễn Thu Thủy

DOI: 10.54404/jts.2026.218v.03

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Lê Thị Tuyết

DOI: 10.54404/jts.2026.218v.02

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Vũ Ngọc Thảo Vy , Phạm Bảo Dương , Phạm Tiến Thành

DOI: 10.54404/jts.2026.db4.04

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Phạm Xuân Bách , Phan Thế Công , Trần Thị Huyền Trang

DOI: 10.54404/jts.2026.db4.01

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Phạm Thị Oanh , Bùi Thị Giang

DOI: 10.54404/jts.2026.db4.10

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Hà Văn Sỹ , Nguyễn Thị Phương Thùy

DOI: 10.54404/jts.2026.db4.11

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Nguyễn Thị Huyền Trang

DOI: 10.54404/jts.2026.db4.13

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Nguyễn Thị Thanh Nhàn , Lê Quý Hoàn

DOI: 10.54404/jts.2026.217v.03

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Nguyễn Duy Linh , Nguyễn Lê Nhật Linh

DOI: 10.54404/jts.2026.217v.02

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Lê Quân , Trương Thị Huệ

DOI: 10.54404/jts.2026.216v.07

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Nguyễn Thị Phương Dung , Huỳnh Tấn Tài , Võ Thị Giàu , Nguyễn Minh Triết

DOI: 10.54404/jts.2026.216v.06

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The Impact of Sensory Marketing on the Revisit Intention to Informal Learning and Working Spaces of Generation Z Customers In Vietnam: The Roles of Perceived Enjoyment, Perceived Authenticity, and Place Attachment

Nguyễn Việt Dũng , Nguyễn Thị Hân , Đào Hương Giang , Phan Thu Ngân , Nguyễn Thị Hạnh , Dương Xuân Cường

DOI: 10.54404/jts.2026.215v.09

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This study examines the impact of multisensory marketing on the intention to revisit informal learning and working spaces. Drawing on multisensory marketing theory, stimulus-organism-response theory, and place attachment... Read more

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Mediating Role of Trust in the Relationship Between “Three Disclosures” Information Transparency and University Choice Decisions: An Empirical Study in Hanoi

Bùi Hữu Đức , Bùi Khánh Linh

DOI: 10.54404/jts.2026.215v.08

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This study examines the impact of information transparency under the “Three Disclosures” mechanism on students’ university choice decisions in Vietnam, while investigating the mediating role of trust. Analyzing primary d... Read more