Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
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PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Employment brand equity and corporate’s job growth and reputation
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PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c...
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Evaluating Customer Satisfaction with E-com-merce Websites of Enterprises - A study at TNG Thai Nguyen Investment and Trading Joint Stock Company
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The paper focuses on a number of factors, affecting customer satisfaction on e-commerce websites of manufacturing and trading enterprises through studying factors such as the appearance of the website, the content of the...
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