The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
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PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
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PurposeThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.Design/methodology/approachThe study utilized an ex...
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Behavioral Intention Towards Online Food Purchasing After the Social Distancing Period of Covid-19 in Danang City, Vietnam
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Social distancing due to Covid-19 exposes consumers to abnormal situations and forces them to passively change their buying behaviors, leading to partly shifting to online shopping channel choices. This study was conduct...
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Factors Affecting the Service Quality of Lazada in Vietnam
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In the context of long social distancing during months of the pandemic Covid-19, new trends in commerce and unprecedented consuming behaviors were created. One of them is the exponential growth of e-commerce all over the...
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