The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Tóm tắt
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective
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PurposeThis study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the s...
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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
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PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit
Tóm tắt
PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
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PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
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PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Identification of Asymmetric Information in Agriculture Supplier-Buyer Relationships
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The purpose of this paper is to develop an influence-effect model as a construct for determining information asymmetry influencing factors between suppliers and customers. In order to understand the cause-effect principl...
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Personal Factors Affecting The Probability of Overdue Debt of Individual Customers at Bank for Agriculture And Rural Development of Vietnam, Tay Do Branch
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In order to provide more view of using personal credit risk measurement tools at Vietnamese commercial bank branches, this study collected data from 386 individual customer profiles of Agribank - Tay Do branch and applie...
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Customer intention to adopt QR code for payment: empirical research in HCM city, Vietnam
Tóm tắt
The goal of this paper is to identify the key factors that directly and indirectly influence customers' willingness to accept QR code payments. The proposed model was a hybrid of the TAM and UTAUT models. We surveyed cit...
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Understanding Domestic Tourist Behaviors for Eco-Tourism Sustainable Development
Tóm tắt
With the development of information technology and the internet, the article focuses on studying the impact of social networks and Chatbot e-services on customer behaviors. Specifically, customers are willing to pay for...
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The Factors Affect on the Satisfaction of Customers Using Mobile Banking: An Empirical Study in Vietnam
Tóm tắt
This study aims to examine the factors affect on the customer’s satisfaction in using mobile banking in Vietnam. A survey of 358 individual customers in age of 18-40 years was conducted. Collected data were processed by...
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Effects of Stakeholders on Green Export Strategies and Competitive Advantages of Vietnam’s Exporters
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The paper is one of our studies on green strategy with the aim of studying the effects of stake-holders in the pursuit of green strategy and achieved competitive advantages for Vietnamese exporters from a stakeholder app...
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Study on Factors Affecting the Choice of Logistics Service Provider of Vietnamese Customers in the Covid-19 Discussion Period
Tóm tắt
The Covid-19 epidemic had a great impact on the economic situation as well as the behavior of the Vietnamese goods owners to choose logistics service providers. In fact, there is a significant shift in the number of cust...
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