Tóm tắt
This study aims to examine the factors affect on the customer’s satisfaction in using mobile banking in Vietnam. A survey of 358 individual customers in age of 18-40 years was conducted. Collected data were processed by SPSS 20.0 software with exploratory factor analysis (EFA), scale reliability testing, correlation analysis, and linear regression analysis. The results showed that trust has the strongest impact on customer’s satisfaction, followed by brand equity, and system quality. Information quality and perceived financial cost have no impact on customer’s satisfaction. Finally, some implications are given to increase customer satisfaction using mobile banking in Vietnam. File đính kèmTập tin : 10n2-b6.pdf
